The Evolution of the Energy Efficiency Market

Since its infancy in the 1970s with the embargo-driven energy crisis, when long gas lines led to simple reminders to school children to turn off lights and electronics while not in use, the energy efficiency market has become increasingly sophisticated. Over the past few years, it has seen quite a disruption, precipitated by the consequences of previous behaviors and greater awareness across the board that energy efficiency isn’t just the right thing to do, but also good business.

As the market navigates its current midlife crisis, some key trends have emerged that are changing the priorities and focus of energy efficiency for commercial and municipal entities.

Growing participation in demand-side management programs

Sophisticated commercial customers understand that when you use energy can have as much impact on your business’s bottom line as how much energy you use.

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